Privacy policy

Last updated: August 30, 2025

Extra Value Mart operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Extra Value Mart is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services:

Contact details: name, address, billing/shipping details, phone, email.

Financial information: credit/debit card details, account numbers, payment confirmations.

Account information: username, password, preferences, and settings.

Transaction information: items viewed, added to cart, purchased, returned, or exchanged.

Communications: information you include when contacting customer support.

Device information: IP address, browser, operating system, network connection.

Usage information: interactions with our Services, navigation, and browsing activity.

Meta Pixel & Conversions API data (with consent): page views, add-to-cart, purchases, campaign attribution, product IDs/SKUs, and optional advanced matching (e.g., email, phone number).

Personal Information Sources

We may collect personal information from the following sources:

Directly from you (e.g., when creating an account, placing an order, contacting us).

Automatically through the Services (e.g., cookies, pixels, tracking technologies).

From service providers that perform services on our behalf.

From business partners, ad networks, or third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for:

Provide, tailor, and improve the Services (order processing, account management, personalized recommendations).

Marketing and advertising (including Meta Pixel, subject to your consent).

Security and fraud prevention (authentication, fraud detection, account safety).

Communicating with you (customer support, service updates, business relationship).

Legal compliance (responding to requests, enforcing terms, preventing misuse).

How We Disclose Personal Information

We may share personal information in these circumstances:

With Shopify, vendors, and service providers (payment processing, IT, fulfillment, cloud hosting).

With business and marketing partners (e.g., Meta) for advertising—subject to your consent.

When you request us to share your information (e.g., shipping, social media integrations).

With affiliates or within our corporate group.

In connection with a business transaction or to comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which also collects and processes personal information in order to provide and improve the Services. Shopify may use data collected from your interactions with this Store and other merchants for analytics and advertising. To learn more, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to external websites not controlled by us. We are not responsible for their privacy or security practices. Please review their policies before sharing any personal information.

Security and Retention of Your Information

We apply safeguards to protect your data, including Limited Data Use (LDU) for Meta Pixel where required. However, no system is 100% secure.

Retention depends on purpose:

Transaction data: as long as needed to complete your order.

Pixel event data: up to 30 days for raw logs, 1 year for aggregated reports.

Legal obligations: as long as required by applicable law.

Your Rights and Choices

Depending on your location (GDPR, CCPA, UAE PDPL, etc.), you may have rights to:

Access/Know your data.

Delete your data.

Correct inaccurate data.

Portability (download/transfer your data).

Opt-out of marketing communications and targeted advertising (via “Do Not Sell or Share My Personal Information” link for California residents).

You may exercise your rights through our Services or by contacting us (see Contact section below).

Complaints

If you have concerns about our data practices, contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or legal requirements. Updates will be posted here with a new “Last updated” date.